The Seaweed Bath Co. is personal care brand focused on seaweed based body and hair care, founded around 2010 by Adam Grossman after he saw how seaweed baths helped soothe his own dry, troubled skin. The brand uses sustainably harvested seaweed from cold North Atlantic waters, combined with natural oils, botanicals, and minerals to support skin barrier health and moisture. Product lines include body wash, shampoo, conditioner, scrubs, lotions, bath soaks, and facial care, designed for sensitive, dry, and eczema prone skin types. Formulas avoid common harsh ingredients such as sulfates, parabens, and artificial dyes, and many products are vegan and cruelty free. Messaging centers on “Seaweed for all” and the idea that ocean derived ingredients bring comfort, balance, and daily self care into your routine. The Seaweed Bath Co. positions its range as simple, ocean inspired solutions for people who want gentle, effective products tied to responsible sourcing.