The Honest Company is mission driven consumer goods business founded in 2012 by Jessica Alba, Christopher Gavigan, Brian Lee, and Sean Kane in Los Angeles, California. Origin story comes from Jessica Alba's search for safer baby products and frustration with confusing labels. The brand launched with diapers, wipes, bath and body care, plus home cleaners positioned as eco aware options with clear ingredient standards. Mission statements highlight meaningful transparency, thoughtful design, and promise to create safe, effective products for families. The Honest Standard and published No List guide ingredient choices, packaging, testing, and supplier selection across baby, personal care, cleaning, and beauty lines. Product range now includes diapers, wipes, skin care, makeup, hair care, and wellness items sold through honest.com and retail partners such as Target, Walmart, and Costco. Brand values center on trust, sustainability, inclusion, and access to clean, stylish essentials for everyday family life.