Sunfood Superfoods is original superfood company with roots in mid 1990s natural food scene in San Diego. Brand began introducing nutrient dense foods such as cacao, maca, coconut products, and goji berries to local stores, then built wider distribution across North America. Family ownership guided growth for decades, with focus on raw, organic, non GMO and plant based ingredients sourced from trusted farming partners worldwide. Mission language centers on nourishing people through real superfoods and on simple message, Real food. Real nutrition. Real impact. Product range includes powders, proteins, greens, snacks, pantry staples, and functional blends designed for energy, immune support, focus, recovery, and daily wellness. Core values highlight quality without compromise, transparent supply chains, sustainability, education, and community support. CEO Robert DeuPree leads current team and purchased the business after long personal interest in superfoods. In 2025 Sunrise Organics and Naturals Corp. acquired Sunfood brand, with commitment to stronger awareness, responsible sourcing, and nutrition focused innovation while keeping original mission intact.