SmartyPants, Inc. is a gummy vitamin and supplement brand founded in 2011 in Venice, California, United States by Gordon Gould and Courtney Nichols Gould, together with pediatrician Dr. Alan Greene. The founders set out to make comprehensive multivitamins that covered key nutrients recommended by leading health organizations, while keeping formulas easy for families to remember and enjoy. The first product focused on kids, then lines for adults, prenatal, and targeted needs followed, all with emphasis on taste, transparency, and smart science. Labels highlight non GMO ingredients, no synthetic colors, and third party testing, giving you clear information at shelf. The company supports nutrition related philanthropy through vitamin donations and partnerships addressing global deficiencies. Distribution spans natural food retailers, mass grocery, pharmacies, and online channels across North America and select international markets. Since 2020, SmartyPants has operated within Unilever’s health and wellbeing portfolio, while the brand message centers on making daily supplements simpler, enjoyable, and trustworthy for your household.