Natrol is a U.S. vitamin and supplement company with a focus on sleep and wellness. Elliott Balbert founded the business in 1980 in Chatsworth, California. The brand began with natural weight loss and nutritional supplements, later expanding into a wide range of health categories.

Natrol became a leading name in melatonin products, developing formulas for sleep support, mood balance, brain health, and beauty from within. Its core message emphasizes sleep as the foundation of overall health, with taglines such as “Every great night’s sleep starts with Natrol.”

The company promotes a “Natrol Promise” built on high-quality, drug-free, and non-habit-forming ingredients, along with strict manufacturing and testing standards. Now part of Vytalogy Wellness, Natrol continues to focus on accessible, science-based nutrition products that help people feel and perform their best.