Natracare is a British feminine hygiene brand that focuses on organic, plastic free menstrual and personal care products. Founder Susie Hewson launched Natracare in 1989 after researching dioxin pollution, chlorine bleaching, and the environmental impact of conventional period products. She set out to create disposable products that respect both health and the environment, using certified organic cotton, chlorine free processes, and plant based materials instead of petroleum plastics.