Mineral Fusion is natural cosmetics brand launched in 2007 in Denver, Colorado, focused on mineral-based makeup plus complementary skincare, hair care, body care, and nail products. Formulas rely on lightweight minerals, botanicals, and antioxidants, with strict avoidance of parabens, gluten, phthalates, synthetic fragrance, and talc to support your sensitive skin. The company positions itself as America’s leading natural mineral cosmetics line in natural retail, with distribution through Whole Foods, Sprouts, other grocery, drug, and specialty chains, along with online channels. Brand messaging centers on “Making Beauty Healthy” and promises skincare inspired cosmetics that help leave skin in better condition after use. Over time ownership shifted from founder and co-investors to North Castle Partners, then to BWX Limited, and most recently to Seaweed Bath Co., while the range expanded from core color cosmetics into skincare, nail care, and sun care, keeping focus on healthy, performance-driven formulas.