Jason Natural Products began in 1959 when entrepreneur Jeffrey Light started formulating personal care items in California health food stores. The name Jason comes from Greek for healer and signals focus on botanicals and wellness driven formulas. Early products replaced harsh chemicals with plant based ingredients and essential oils, setting template for later body washes, hair care, oral care, deodorant, and sun care. Brand standards exclude parabens, petrolatum, phthalates, and harsh sulfates, and the company promotes vegetarian and vegan friendly options and no animal testing. Packaging and marketing use phrases such as made with just the good stuff and wellness is our second nature to describe simple labels and everyday family use. In 2004 Jason joined The Hain Celestial Group, gaining broader distribution through natural retailers, supermarkets, and online channels while continuing to focus on plant forward ingredients, sensory appeal, and reliable performance for whole family hygiene.