Every Man Jack is men’s personal care brand launched in 2006 by athlete and entrepreneur Ritch Viola at the base of Mt. Tamalpais in Marin County, California. The company focuses on simple, effective grooming products with naturally derived and plant based ingredients, free from parabens, phthalates, dyes, and aluminum, and never tested on animals. Product lines span body wash, bar soap, deodorant, shampoo, hair stylers, beard care, shave, and skincare, with scents inspired by the outdoors such as sandalwood, cedarwood, sea salt, and citrus. Brand purpose centers on inspiring men to take care of themselves and connect to the world around them, reinforced through ambassador programs and partnerships with outdoor and environmental organizations. Every Man Jack holds Certified B Corporation status and uses packaging with significant post consumer recycled plastic, refill pouches, and ongoing improvements to reduce plastic tonnage. The Carlyle Group took a majority stake in 2020, supporting growth while the brand continues to position itself as accessible, clean men’s care available in mass retailers, natural chains, and ecommerce.