EO Products is natural personal care company founded in 1995 by Susan Griffin Black and Brad Black. The business began in their San Francisco garage with a stockpot of essential oil shower gel and grew into two core brands, EO and Everyone. EO focuses on aromatherapy based hand soap, body care, and hotel amenities, while Everyone offers family friendly 3 in 1 soaps, lotions, and sanitizers at accessible price points. The company operates from Marin County, California, and runs a certified zero waste, certified green, Certified B Corporation facility. Formulas feature botanical ingredients and pure essential oils and avoid synthetic fragrance, parabens, phthalates, and harsh sulfates. Brand values stress transparency, non GMO ingredients, cruelty free testing, and responsible sourcing, framed by messages such as love life, live clean and everyone for everybody. EO Products sells through natural food stores, supermarkets, hospitality partners, and ecommerce, serving shoppers who prefer simple labels, aromatherapy benefits, and socially responsible operations.