Avalon Organics began in 1989 as Avalon Natural Products in Northern California, founded by Stacey Kelly Egide and Mark Egide with a focus on natural, plant based personal care. The brand philosophy centers on Consciousness in Cosmetics and the belief that all beauty comes from the Earth. Product lines cover facial care, hair care, bath and body, with formulations that feature botanicals, essential oils, and high levels of certified organic content. All products follow standards such as NSF/ANSI 305 for personal care with organic ingredients, and many formulas meet EWG Verified requirements. The company promotes vegan and cruelty free status and avoids synthetic fragrances, harsh preservatives, and GMO ingredients. Ownership shifted to The Hain Celestial Group in the mid 2000s, yet core commitments around purity, transparency, biodegradable formulas, and packaging with high post consumer recycled content remain central to brand messaging.