Andalou Naturals launched in 2010 through founder team Stacey Kelly Egide and Mark Egide, long time innovators in natural personal care. The brand name reflects phrase Path of Light, linked to mission to foster good in the world through business and product choices. Brand statements speak to Beauty is Choice and Nature's Intelligence, with focus on fruit stem cell science, non GMO standards, vegetarian and vegan options, gluten free formulas and cruelty free testing. In 2011 Andalou Naturals became first beauty company with 100 percent Non GMO Project Verified status across its full line. Product ranges cover facial care, body care, hair care and sun protection sold through natural retailers, specialty chains and ecommerce. Packaging and communications highlight social responsibility partnerships that support women and girls through education and empowerment programs. Ownership later shifted to BWX Limited and then to Luminary Brands, yet core emphasis on natural ingredients, ethical sourcing and performance led formulations remains central.