Alba Botanica launched in 1979 in California as a natural personal care brand focused on plant-based formulas. The company built its identity around vegetarian ingredients and avoidance of common synthetic additives. Its product range includes cleansers, moisturizers, hair treatments, sun care and specialty botanical blends. The brand maintains a cruelty-free stance and participates in third-party verification programs that support that commitment. Packaging often uses recycled materials and the company promotes ongoing improvements to environmental impact. Over time the brand expanded distribution across major retail channels while keeping a consistent emphasis on botanicals. Today Alba Botanica operates as part of the Hain Celestial portfolio. Its positioning centers on accessible natural care supported by simple ingredient principles.