Alaffia was founded to bridge natural personal care with social impact. It sources unrefined shea butter, coconut oil and African black soap from women-led cooperatives in Togo, West Africa, then manufactures and distributes products through its U.S. base in Olympia, Washington. The brand emphasizes ethical sourcing, transparency and empowerment: every purchase supports maternal health, education, environmental sustainability and gender-equity initiatives in West Africa. The company name “Alaffia” means “a state of peace, health and well-being,” and its ethos centers around beauty, equality and empowerment. Its community-investment model includes schools built, trees planted and bicycles and eyeglasses provided for underserved regions. By combining high-quality natural care products with measurable social outcomes, Alaffia positions itself as both a cosmetics brand and a social enterprise.