ACURE was founded around 2010 by Kristy Guerra (alongside Jon Guerra) with a mission inspired by Kristy’s grandmother’s battle with breast cancer. The brand is family-owned and operated, built on sustainable principles and an ethic of clean beauty. ACURE focuses on formulations free of parabens, sulfates, mineral oil, petrolatum and formaldehyde; all products are vegan, cruelty-free and designed to perform. The product range spans skincare (cleansers, serums, moisturizers), haircare and bodycare, each targeting specific concerns with plant-based actives. With transparent ingredient lists, clinical testing and eco-aware packaging, ACURE seeks to prove that natural beauty products can deliver results at affordable price points. The brand also works to reduce its carbon footprint and support positive social impact.